Ep.72 – Why a Better Way Should Exist


In this episode, Chuck shares how in a world where internet sales is a black box of ad agencies who blame the sales page for lack of return on ad spend (ROAS), and landing page teams blame the offer for low conversion rates, eCommerce owners need a technical expert that can shine a light into the sales process and find the gaps. Over the past decade, Chuck’s technical expertise in website conversion has been used to grow companies from 6 to 7, 8, and even 9 figures. This exponential growth can be attributed to his holistic approach to improving website performance and then driving conversions. Most small to medium-sized businesses are unable to afford a full-time chief technology officer (CTO), so this critical role is layered into other people’s job responsibilities and often done poorly. Chuck saw this issue and created a fractional CTO model that allows these companies to get access to the knowledge they desperately need.


Here’s a bit about Chuck’s passion:


Chuck is an engineer and has been in the industry for over 20 years. He transitioned to a career in technology and has been working in that field for the past 20 years. He has a background in earth science and is familiar with scientific terminology, which helped him when he transitioned to technology. Chuck is the founder of a company that provides technology services to businesses.


Let’s dive in!


[00:01 – 09:27] Keys to Success from Transitioning to Technology

  • Curiosity is a key factor in success for those who are transitioning to technology or business growth
  • Driving factors for making the transition included wanting to improve the quality of life for oneself and one’s family, and recognizing opportunity in a new field
  • Successful transitions often involve combining multiple skills and knowledge areas, which can be fueled by curiosity

[09:28 – 14:44] Interactions and Relationships

  • How slow websites can negatively impact revenue, and how focusing on performance and usability can help improve website speed
  • How he is grateful for a family that is close and for relationships with others in the mastermind group
  • He is grateful for progress made and for the motivation to continue working hard provided by others in the group

[14:45 – 37:04] Closing Segment

  • Helping people moving forward
  • Connect with Chuck (links below)
  • Parting Notes


Connect with Chuck on Linkedin 


Shoot him an email at chuck@chuckbrockman.com



Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.


Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product. 

If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!

Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.


Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.

You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.


Important Resources to Note:

Tweetable Quotes:

That’s one of the biggest things that I think has come into play for me recently is having like-minded people with goals that are really trying to work in a direction, and I can’t emphasize how important that is, to have that at some point in your career and then going forward, because I think that drives you to be better.” – Chuck Brockman

Your rate of progress tends to increase because there’s a certain momentum that is built, whether it is looking at or helping someone else as they’re achieving what they want. And you get inspired and you start doing a little bit more, and then you start talking and then they talk back and everything starts to kind of just accelerate.And I think it’s really important to surround yourself with a community that’s growing and that supports you.” – Dr. James Bryant


Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to Start Thriving? Here's How:

1. Connect with James

Engineering for success begins with a conversation.

2. Engineer Your Success

Get started with either a workshop, group coaching or one-on-one executive coaching.

3. Live the Life You Love

You deserve to live a balanced life that you love.

Get More Out of the Leader Inside of You

Executive coaching for engineers to give you the work-life harmony and leadership development you need. Building a life where you win at work and home is hard. At Engineer Your Success, leaders learn high performing strategies so that they can win in both business and in life.
Copyright 2024 Engineer Your Success LLC