The Communication Tip Every Engineer Should Hear | EP 195 Featuring Susan Young

What if the biggest barrier to becoming a better leader isn’t your technical ability—it’s how you communicate?

In this episode of Engineer Your Success, Dr. James Bryant talks with Susan Young, communications trainer for AEC professionals, about why engineers often struggle to connect—and how to fix it. From public speaking to emails to deep listening, Susan shares battle-tested strategies to help you speak with clarity, confidence, and connection.

You’ll hear why “you are the message,” how to stop burying the lead, and what it really takes to lead others through words, presence, and mindset. Whether you're presenting to stakeholders or writing that all-important follow-up email, this episode will help you make every word count.

⏱️ Key Moments in the Episode

00:00You Are the Message: Why communication starts with human connection, not slides or scripts.

01:00 – Confidence, Communication, and Career Growth: Susan shares her journey from radio news to keynote speaking and how engineers can build confidence too.

05:00 – The Real Reason Engineers Struggle to Communicate: What we’re not taught in school, and how to stop letting fear or personality labels get in the way.

10:00 – Writing and Speaking with Impact: From email tips to AI support, how to make every word count and lead with clarity.

15:00 – Deep Listening & Presence: What “silent listening” means and how to stay anchored during conversations.

20:00 – Let the Conversation Flow: How staying unscripted helps build trust, connection, and authentic leadership.

👤 Guest Information

Susan Young
Communications Strategist & Trainer for AEC Professionals
Creator of the Top Tier Communicator Program

🌐 aecamplify.com


💡 Key Insights & Takeaways

  • Confidence is a learned skill—communication can be trained like any other

  • Stop hiding behind “I’m just an introvert” and start building presence

  • Clarity in writing starts with knowing the point you’re trying to make

  • Your audience is rooting for you—they want you to succeed

  • “Silent listening” helps you become a trusted advisor, not just another vendor

  • You don’t need to memorize a script to communicate effectively—just be real

  • Don’t bury the lead. Make your point. Make every word count.


🧠 Notable Quotes

“Nobody came for your PowerPoint slides. In the end, you are the message.” — Susan Young

“Make your point. Maybe it’s the Jersey in me, but I say: Cut the crap. What are you trying to say?” — Susan Young

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Engineer Your Successequipstechnical professionals and business ownersto become confident, purpose-driven leaders who thrive at work and at home.

Through a blend of executive coaching, business consulting, and strategic content solutions, we help you:

  • Lead with clarity
  • Communicate with impact
  • Build aligned systems that support your values
  • Avoid burnout and thrive in every area of life

Learn more atwww.engineeryoursuccessnow.com

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