Most businesses aren’t failing at marketing. They’re failing at measurement. Andy Janaitis left a career in industrial engineering to build PPC Pitbulls — a data-driven ad agency built on one core insight: if you can’t trust your data, you can’t manage your results. In this episode, Andy breaks down how engineering thinking applies to paid advertising, why most businesses are making decisions from data they’ve never verified, and how engineers can leverage their analytical mindset to thrive in non-traditional fields.
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