What can engineering leaders learn from a content strategist? Benjamin Kaiser spent nine years building a tech YouTube channel before pivoting to help businesses find their voice — and he makes the case that facts alone don’t build trust. Judgment does.
In this episode you’ll discover:
- Why facts don’t build trust in content — and what does
- The real reason most business owners avoid creating content in the first place
- How “being in the wild” with a client becomes content that builds confidence
Connect with James
Leading a firm where too much still depends on you? Let’s talk about building the structure and leadership capacity to change that: engineeryoursuccessnow.com
You can also Ask James Anything Here: https://app.voiceform.com/to/4Mmw5ss8ADqGBukK
Connect with Ben:
ben@kaisermedia.agency | LinkedIn | Kaiser Media
The Engineer Your Success Podcast helps high-performing leaders Win at Work AND Win at Home. Each episode offers practical conversations on leadership, decision-making, delegation, communication, and building an organization that doesn’t depend on one person. Get more between episodes with the Win By DESIGN newsletter at winbydesign.co.
Topics covered in this episode include:
- How engineering leaders can tell their story instead of listing facts
- Why technical leaders avoid creating content
- Facts vs. judgment: what builds trust in content marketing
- How internal influencers build brand trust
- What makes thought leadership content build confidence with clients
- Why consistency matters more than production value
- The 3-year timeline for content marketing results
- Using project and job-site stories to show good judgment
- Networking as a content strategy
- Building a Q&A content foundation for your firm’s website